Van Shea Sedita

Creative Director & Designer

I love designing a concept to it's fullest. Whether it's contributing to the content strategy or defining the visual design, a well formed user experience is what most of my daily thoughts are focused on. If you missed the links above, I also have a blog where I share about what inspires me.

Creative Direction

I believe creative direction is the development of a concept between two or more people, resulting in one solution. Concept is king, execution is its jester.

Design

As a designer, I explore all possible approaches to carrying out an idea. Mainly, if it has been done before, I don't do it. So, in search of originality, I start with what's not obvious and then I shape the concept into a unique solution.