"Dan?"
"No."
"No, no..VAN." I usually have that conversation 50% of the time in person and about 95% of the time over the phone with strangers. Believe me, I'm not frustrated by this, but when I considered a new logo for my site, for my "brand" it felt right to just have "Van". I also didn't want my logo to be some stuffy typographic construction or any kind of over designed Tron-like symbol. I wanted the logo, and the site itself, to be natural and comfortable. /
Van